Yesterday I had a little discussion with JMD about whether great products sell themselves. Since I am currently “in the book publishing business”(*), I have noticed that sales increase whenever I mention the book and stagnate whenever I don’t mention it. From this I conclude that either

1) Great products don’t sell themselves.

or

2) My book is not great.

I’d rather go with the first thesis :-)

(*) Yes, I know people are getting tired of hearing about the #@$! book, but keep in mind the tremendous conflict of interest on my part. If I say nothing about it: no sales. Seriously, almost nothing happens. If I mention it occasionally, I can keep getting it out there every day even when I don’t mention it every day. There’s clearly a momentum effect. I guess people are weird that way :) But I think this explains why authors keep talking about their works.

Of course this leaves me having to sell the book. Normally the publishers sales force would be doing some of the promotion and selling. However, since I don’t have a publisher, I don’t have a sales force and so I have to do it myself—let’s just say I’m not particularly talented at sales. I’d rather be writing, but on the other hand, if I wrote without anyone reading it, I might as well be writing a diary. I don’t have a diary, in fact I never had one. Hence my aim is to “sell” with the minimum effort on my part so I can concentrate on other stuff. Maybe it can’t sell itself, but maybe at least a few people will help me do it.

Affiliate marketeers do an excellent job of getting other people to sell their stuff for them in return for a 30-40% cut of the sales price. Such a large cut always leaves me wondering to what degree the seller is swayed by a conflict of interest. I’m not really in a position to offer sufficient incentives to generate that level of excitement and I’m not sure I would although I can’t say for sure that I wouldn’t “go there,” if createspace offered such an affiliate model.

I guess I am about to propose something similar, so be warned and let me know if you think this is a bad idea.

I am not going to be as generous as the affiliate marketing ebook authors (you can always use amazon associates to get 5% of the sales price by putting the book on your site).

Instead I am going to give you a discount of $6.00 off the sales price IF you in return promise to write a review on amazon.

Of course you can write anything you want, positive or negative. Just try to write more than three sentences, eh? :) Amazon suggests somewhere between 75 and 300 words.

If you want to write a such a review, send me an email at myfirstname@earlyretirementextreme.com and I’ll send you a CODE. You have to order the paperback from createspace, since the code doesn’t work through amazon. You could use this opportunity to order multiple copies.

Unfortunately, I can’t give a discount retroactively to those who have already written a review. However, if you want, you can get the code anyway if you want to use it to buy more books.

I figure I’ll run this little experiment for a while to see how it works out. This also means the code won’t last forever. I’ll probably shut it off once it’s been used 30 times or so, so don’t hang on to it forever.

Please let me know in the comments or by email if you think this “scheme” is a great idea/isn’t kosher/could be improved.



Note: If you’re a blogger and want to do a review on your blog, join the “review-train.” Let me know if you’re interested in that by email.

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